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Roba El Gindy

2021 - Present

Roba is a leading parenting coach in the region and the founder of The Care Pack.

I work with Roba on her personal page with over 100k followers, helping her present her knowledge through video, inspiring a more empathetic and educated generation of parents.

I also worked on the marketing for The Care Pack, creating an array of content.

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Parenting done right

Providing practical educational content to parents while highlighting thefounder's expertise and building her bond with viewers.

On brand illustrations

Instantly recognizable nuggets of knowledge

Playful product shots

Simple yet visually appealing photos highlighting the products sold.

Playful product shots

Simple yet visually appealing photos highlighting the products sold.

©2025 Danny Arafa

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